Summary

With over a decade of experience in digital marketing and content creation, I thrive on telling stories that connect. From PPC campaigns to brand-building strategies, I’m all about crafting narratives that resonate. My work spans content creation, digital strategy, video/photo production, and more.

Inspired by filmmakers, musicians, authors, and changemakers, I’m driven to create campaigns that not only capture attention but spark conversations. Let’s connect and build something meaningful together, and empower people around the world.

Experience

Babysense

Digital Marketing Manager

January 2025 - Present (3 months) | Cresskill, New Jersey, United States

Digital Marketing Manager: Strategically managed and executed comprehensive digital marketing campaigns to drive brand awareness, audience growth, and sales performance for Babysense. Implemented targeted social media advertising, email marketing, and SEO strategies to optimize online visibility and customer engagement.
Content & Branding: Oversaw the creation and distribution of engaging, informative content tailored to parents and caregivers, enhancing brand credibility and market authority. Developed cohesive branding efforts across digital platforms, ensuring consistent messaging aligned with Babysense's brand identity.
Performance Analysis & Optimization: Analyzed marketing data and performance metrics regularly to identify growth opportunities and inform campaign strategies. Applied data-driven insights to improve campaign effectiveness, conversion rates, and overall ROI.
Cross-Functional Collaboration: Collaborated with internal teams, influencers, and external partners to amplify brand reach and cultivate meaningful relationships with the target audience. Guided marketing initiatives that effectively positioned Babysense as a trusted industry leader.

TrueFuture Media

CEO/CMO

June 2021 - Present (3 years 10 months) | New Jersey, United States

Founder & Agency Leader: Spearheaded comprehensive digital marketing strategies, driving brand awareness, market penetration, and client growth within highly competitive industries, consistently delivering measurable results and ROI.
Content Marketing & Brand Storytelling: Led strategic content marketing initiatives and narrative-driven campaigns, creating compelling brand stories that resonated with target audiences, boosted engagement rates, and strengthened brand loyalty and positioning.
Client Account Management: Successfully managed and cultivated strong client relationships through personalized, strategic marketing solutions tailored to specific business objectives, ensuring client retention, satisfaction, and long-term agency partnerships.
Web Development & SEO Optimization: Directed agency web development projects, crafting responsive, user-friendly websites enhanced with sophisticated SEO strategies, significantly increasing organic traffic, search visibility, and overall user engagement.

WriteLight Group

Digital Marketing Manager

May 2024 - Present (11 months) | United States

Brand Building: Successfully elevated the online visibility and professional presence of authors and writers by crafting and executing comprehensive, targeted marketing strategies tailored specifically to their unique audiences.
SEO Optimization: Significantly improved website performance and visibility by implementing advanced SEO techniques, leading to measurable increases in organic search rankings and traffic.
Client Relationships: Cultivated and maintained robust client relationships by consistently delivering personalized, effective marketing solutions, leading to high client satisfaction and repeat engagements.
Content Creation: Developed and managed engaging, high-quality content across multiple platforms, including insightful blog posts, compelling social media updates, dynamic video content, and visually appealing graphic designs, effectively captivating and growing audience engagement.
PPC Campaigns: Strategically managed targeted Pay-Per-Click (PPC) advertising campaigns across multiple channels, including Amazon ads for KDP-published books and targeted campaigns on Google, Facebook, Instagram, and LinkedIn, resulting in increased visibility, targeted traffic, and higher book sales.

Total Home Supply

Digital Marketing Specialist

March 2024 - January 2025 (11 months) | Pine Brook, NJ

Brand Awareness: Increased Total Home Supply’s Facebook audience from under 50 to over 10,000 followers within six months through daily educational and video content, resulting in a 2.57% rise in overall website visits.
Paid Advertising Optimization: Enhanced revenue by 37%, impressions by 47%, purchase conversions by 28%, and total orders by 25.91% through strategic Google Ads campaigns and optimized Performance Max, improving conversion rates by 26.67%.
Thought Leadership: Positioned the company as a reputable HVAC authority by developing informative short-form videos and product content, boosting credibility, customer engagement, and customer acquisition by 26.62%.

Nitto Americas

Digital Marketing Coordinator

November 2019 - October 2023 (4 years) | Teaneck, New Jersey

Product Launches & Advertising: Led successful launches of B2B brand Nitto Detection Tapes and B2C lifestyle brand ZeLo. Managed PPC campaigns across major platforms (Google, Facebook, Instagram, Microsoft, Amazon), achieving strong CTRs (3–7%) and effectively managing budgets of $2,000–$50,000 for optimal ROI.
Content & Brand Growth: Directed content creation initiatives (photography, video, design), boosting Nitto Americas' organic traffic by 20%. Developed compelling branded stories utilizing authentic narratives, resulting in high-performing B2B and B2C content.
Leadership & Collaboration: Mentored rotating teams of marketing interns, improving their capabilities and project outcomes. Initiated strategic PR efforts, including producing instructional videos and internal training sessions. Managed partnerships by vetting and onboarding advertising agencies and influencers, ensuring alignment with ZeLo's brand identity.

Writer's Relief

Marketing Specialist

August 2015 - October 2019 (4 years 3 months) | Wood-Ridge, NJ

Strategic Leadership: Led the development and execution of the company's social media strategy, regularly advising senior management and refining plans quarterly to maintain effectiveness.
Performance Metrics: Executed targeted Facebook ad campaigns, achieving click-through rates of up to 10%, consistently promoting fresh content and closely tracking engagement and conversions.
Content Management: Collaborated on creating and managing a monthly content calendar, incorporating diverse formats such as blogs, videos, promotions, testimonials, and reviews, utilizing Hootsuite for scheduling.
Collaborations: Established partnerships with independent writers, amplifying their publications and strategically using their testimonials to strengthen brand credibility and service awareness.
Audience-Centric Content: Produced tailored educational content based on insights from Google Analytics and trend analysis, directly addressing the evolving needs of the independent writing community.

G.A.L. inc - Corporate Web Solutions

Copywriter

October 2015 - February 2016 (5 months)

Content Creation & Copywriting: Crafted engaging, high-quality content tailored for diverse B2B and B2C audiences, balancing industry requirements with audience interests.
SEO Strategy: Effectively applied SEO techniques to boost online visibility, expanding clients' digital reach and enhancing audience engagement.
Quality & Client Results: Consistently delivered precise, high-quality content, surpassing client expectations and driving improved marketing outcomes and positive feedback.

Pazoo, Inc

Freelance Writer

August 2015 - December 2015 (5 months)

Content Creation & SEO: Authored 20 weekly articles on health, fitness, mental wellness, and lifestyle, strategically optimized through targeted keyword research for strong search performance.
Research & Engagement: Conducted thorough, reliable research to ensure content accuracy, creating engaging articles that deliver practical insights in a reader-friendly format.
Quality & Empowerment: Delivered consistently high-quality, timely content, focused on empowering readers with actionable health and wellness information.

Banana Republic

Sales Associate

September 2011 - February 2013 (1 year 6 months)

Customer Service & Relationships: Provided personalized styling and expert product knowledge, cultivating strong customer connections to enhance experiences and drive sales.
Operations & Merchandising: Handled transactions efficiently, managed merchandise organization, and collaborated to maintain high visual merchandising standards.
Teamwork & Development: Promoted a positive, inclusive team environment, engaging in regular training to enhance product knowledge and sales skills.

Education

Fairleigh Dickinson University-Metropolitan Campus

English (2009 - 2010)

Kearny High School

Creative Writing (2005 - 2009)