Recent Experience

Digital Marketing Manager
Nitto, Inc.
Teaneck, NJ
November 2019 to October 2023

• Strategic Launches: Played a pivotal role in launching B2B brand Nitto Detection Tapes and B2C lifestyle cleaning brand ZeLo. Managed PPC advertising across platforms like Google, Facebook, Instagram, Microsoft, and Amazon, achieving an impressive average CTR of 7%.

• Content & Branding: Led content creation initiatives, encompassing photography, video, and design. Additionally, managed the Nitto Americas brand accounts, curating branded content stories and increasing organic traffic by 20%.

• Budget Management: Effectively managed diverse marketing campaign budgets ranging from $2,000 to $50,000 during peak seasons, ensuring optimal ROI.

• Training & PR Initiatives: Pioneered the strategy for PR initiatives, including the creation of a high-quality 30-minute PR instructional video, internal forms, and more. Hosted internal training sessions, bringing in industry experts to enhance team knowledge.

• External Collaborations: Led the vetting process for external advertising agencies and influencers for ZeLo. Conducted interviews, coordinated content production, and educated influencers on brand values.

• Human-Centric Campaigns: Recognized and leveraged the power of real-world human stories in advertising, consistently achieving top-performing content and ads across both B2B and B2C campaigns.

• Team Leadership: Supervised and mentored a rotating team of 2 marketing interns every 3-6 months, ensuring skill development and project completion.

SOCIAL MEDIA MANAGER
Writer's Relief
Aug 2015 - Oct 2019
Wood-Ridge, NJ

• Strategic Leadership: Played a pivotal role in devising and implementing the company's social media strategy, frequently consulted by senior management on best practices. This strategy was revisited and refined quarterly to ensure relevancy and effectiveness.

• Performance Metrics: Managed campaigns that achieved impressive CTRs of up to 10% on Facebook ads. While the primary focus was on promoting fresh content, meticulous attention was given to conversion rates and engagement metrics.

• Content Management: Collaborated with a team to design a monthly content calendar, incorporating a diverse mix of blog posts, videos, service promotions, testimonials, book reviews, and more. All content was scheduled using Hootsuite.

• Crisis Management: Proactively addressed issues and queries arising on social media channels, ensuring brand integrity by directing more complex matters to direct messages or emails.

• Collaborations: Partnered with writers to promote their self-published works, leveraging their testimonials for broader service promotions and brand credibility.

• Audience-Centric Content: Developed a keen understanding of the independent writing community, focusing on educational content to support their publishing aspirations. Leveraged Google Analytics and trend analysis to continuously refine content offerings and cater to emerging needs.