Joey Pedras

I write about the films and shows that keep working on you after the screen goes dark, the books worth returning to, and the eerie underside of ordinary American places. Essays, fiction, and photographs, made slowly and on purpose.

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What I Cover

A quick map of the main creative lanes: film and culture, practical marketing strategy, and personal writing.

Showing Pop Culture Content.

LATEST POSTS

New posts every week on film, culture, and creative strategy.

Insights on Writing, Pop Culture, Tech, and Digital Marketing
Obsession Review: Love as a Horror Trap
Obsession Review: Love as a Horror Trap
Why Rememorex Is Unlike Any Other TTRPG You've Played
Why Rememorex Is Unlike Any Other TTRPG You've Played
Marketing With Empathy in the AI Age
Marketing With Empathy in the AI Age
Inflation Explained Through U.S. History
Inflation Explained Through U.S. History
Gini Coefficient, Explained With the U.S. Economy
Gini Coefficient, Explained With the U.S. Economy
The Flintstones Show That Never Was
The best shows about work are rarely about work. Severance turns the office into a split in the self. The Bear makes the kitchen feel like a nervous system. Mad Men turns a career into a costume. Industry makes ambition feel like something chewin
Best sitcom theme songs are basically cultural muscle memory. You hear two seconds and suddenly you’re back on a couch, watching TV before streaming turned every intro into a skip button. Some themes just introduced the show. Others became t
Labyrinth turning 40 only makes its spell clearer. The 1986 film gives Sarah a maze because childhood fear needs somewhere to go. Jareth works because David Bowie makes temptation look impossible, theatrical, and a little ridiculous in the exact rig
The thing about Jackass is that it was never really just about getting hurt. It was about watching a group of guys trust each other enough to do the dumbest possible thing, then laugh together after it was over. Before everyone was a creator. Befor
Supergirl is often described as resilient. But resilience can become a word people use when they are standing far enough away from the wreckage. Kara keeps rebuilding because every version of home gets taken from her. Krypton. Family. Identity. The